Strategic Communications Advisory
Stratavance advises leadership on growth, change and scrutiny, developing communications strategy and an enterprise narrative grounded in the business. The work addresses the different priorities of employees, customers, investors and other stakeholders. Engagements can begin while a decision is taking shape, during an active issue or when implementation has stalled.
Start a Private ConversationSituations that call for senior communications counsel include:
A new CEO needs to establish direction and confidence.
A merger, acquisition or divestiture requires stakeholder confidence before, during and after close.
A transformation needs buy-in and managers equipped to translate strategy into results.
Leadership has agreed on the direction, but people inside and outside the company receive conflicting signals about its priorities.
An active issue or sustained scrutiny is weakening confidence in the business.
The business has evolved, but communications is not equipped to advise leadership and lead communications strategy.
The CEO needs senior communications leadership without a full-time CCO appointment.
Advisory Areas
01
Confidential counsel as high-stakes decisions take shape. Stratavance surfaces stakeholder risk, clarifies tradeoffs and helps leadership choose a position it can defend and execute.
02
Develop an enterprise narrative grounded in business strategy and evidence. Align leadership around it and build a communications strategy that addresses the priorities of employees, customers, investors and other stakeholders.
03
Lead communications strategy through transformation, transactions and leadership change. Transaction work spans mergers, acquisitions and divestitures before, during and after close. Transformation work builds buy-in and equips managers to translate strategy into results. Leadership transitions build stakeholder confidence in the new leader and the direction of the business.
04
Develop crisis communications strategy and advise leadership from initial response through recovery. Clarify accountability, escalation and response timing so decisions and communications address stakeholder concerns and withstand scrutiny.
05
Positioning for CEOs and senior leaders whose credibility is essential to stakeholder confidence in the company's direction. The work connects the leader's mandate, voice and visibility to what stakeholders need to understand. Selective private positioning is also available for founders and accomplished leaders whose expertise needs a clear, credible position with the audiences they want to reach.
06
Build or strengthen a communications function with the leadership access, responsibilities and working practices needed to advise on business decisions and support execution. Where needed, provide embedded senior leadership while the capability is established.
The Stratavance Enterprise Alignment Framework™ examines whether strategy, governance, leadership alignment, stakeholder narrative and communications capability are prepared to move together. It identifies the gaps that can turn a sound business decision into an execution or credibility problem.
The Four Decision Lenses
Supporting Instruments
01
Ongoing senior counsel for a sustained leadership, growth, change or reputation agenda.
02
Focused work on a specific problem, with agreed outputs and a practical path forward.
03
Senior communications leadership working directly with the CEO and executive team for a defined period, with responsibility for agreed execution.
Engagements are shaped by enterprise scope, decision complexity, executive access and the level of ongoing counsel required.
An explanation of the decision, its purpose and the tradeoffs leadership must address.
Clear priorities for engaging the people whose confidence and actions affect the outcome.
A consistent account of the business direction, grounded in strategy and supported by evidence.
Defined responsibilities, sequencing and manager support to carry the strategy through.
Working practices and measures of effectiveness the organization can sustain.
Share the business opportunity or challenge and where leadership needs support. The conversation can cover stakeholder confidence, communications strategy or the capability your business needs.
